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礼品团购市场状况


礼品团购市场主要指礼品的组织或机构采购,或一次购买较大量时的礼品交易活动。礼品团购市场由福利礼品、促销礼品、商务礼品构成。


l 福利礼品市场

福利礼品是指企业或团体对内进行企业文化活动,提升企业或团体内部关系,员工忠诚度,促进内部对企业理念理解和文化认知时使用的礼品。福利礼品充分体现了企业内部的人文关爱及企业文化的建设、更充分满足了员工对福利的需求。

目前市场上,企业对于福利礼品采购看重的第一要素是实用性,真正能让员工在日常生活中使用或带来便利的产品。

其次福利礼品的品牌与创新性越发受到企业的关注。生活水平的提高,员工对福利礼品的要求不再局限于产品本身,还包含产品品牌附加值提升。福利礼品品牌化既能彰显公司品位,亦是对员工品位的肯定。


l  商务礼品市场

竞争加剧,合作的重要性必然加剧。市场化的中国,人际交往、公共关系作为纽带,在发展人脉、扩展社会资源、市场资源方面起到不可替代的作用,对商务合作伙伴、目标客户、资源控制者、利益相关者进行感情投入不可避免,这就开创出一个全新而巨大的商务礼品市场。

商务送礼不仅是一种良好的交流与沟通方式,同时一份恰到好处的礼品还能为企业获取更多的商业机会。

受八项规定政策影响,商务礼品市场需求有所下降,但据有关部门预测,目前我国商务礼品市场依然超过600亿元(包含了个人赠送与企业赠送)的市场空间。


l  促销礼品市场

促销礼品是企业跟消费者之间情感表达的载体。为与消费者之间建立情感的桥梁,企业将会投入更多的精力在促销礼品的购买和使用上。相比广告媒体价格居高不下,甚至保持上扬的态势,促销礼品成本低、效果好、见效快、促销效果又易于计算,是性价比最高的推广措施之一。广告促销礼品的需求增加已成为必然趋势。


我司目前主要做礼品团购市场,个人礼品市场暂时未触及开发。


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